Challenge Implements is a tractor attachment specialist with the manufacturing plant situated at Orange New South Wales, approximately 260 kilometres west of Sydney. Orange is a regional city with a population of 39,000 the area is promoted as the "Agri Business Capital" of New South Wales. Main agricultural activities in the surrounding area are, cereal & oil seed production, wool & fat lambs, beef, dairy's, apple, pear & stone fruit orchards, grapes & vineyards, vegetables, flowers & pine plantations to name a few.